How Much Should a Gaming PC Cost?

How much does a gaming PC cost?

The first question most new PC gamers want to know is, how much should a Gaming PC cost? In truth, this question has different answers for different gamers, but I’m going to do my best to lay the foundations of a proper answer to this age old question! (more…)

Scottish Business Pledge

At Utopia we consider our team our family and alongside that we try and spread this love beyond our business, encouraging Utopia’s team to use some of their time at Utopia to help out with local causes and generally make the world the best place we can.


Danger! High Voltage

One of the top questions we get asked by our customers at Utopia is how best to charge their laptop, do you charge to 100% all the time, do you then totally discharge, do you remove the battery when not in use, do you keep it at a perfect 16 degrees centigrade and only use it when the wind is prevailing to the west? I joke, but there are many myths and many suggestions that a simple Google search will uncover, but not all are correct and not all should be followed. In this simple blog I want to share some of my learnings and observations around batteries.


Happy birthday…to your PC!

At Utopia we love the computers we build, we really really do, and we know you love them too – your weird and wonderful order names tell us that. Here’s just a few to give you a taste: ‘Glorious Glowing Box of JOY’, ‘Juan-Fandango-Tripping-The-Light-Fantastic’ and ‘Cardo’s Magical Box’ with ‘Buttons and Blinking Lights and Funny Noises and Strange Manners’, it’s clear that you hold them dearly too.


Experience is the teacher of all things

I was honored to be asked to be involved in the mock interviews for Kilmarnock Academy and Stewarton Academy recently. The format was pretty straight forward, pupils arrived at Utopia and were given a 15 minute interview in order to give them a taste of what their first real interview for a job, apprenticeship or even University place might be. For me, it’s a great opportunity to give feedback and even try out a couple of curveball questions that I might add to Utopia’s genuine interview process.


This blog has been 5 years in the making!..

Five years ago today my team and I embarked on the age old advice of Confucius in an attempt to “…do what we love, so we would never have to work a day in our lives.” We shifted our focus onto building the world’s best PCs and re-launched our website allowing customers from all over the world to buy computers built by us, and little did we know it would be one of the best business decisions we would ever make.


Honesty In Everything We Do

I love flying, there is something exciting about the takeoff and even when I’m not going on holiday just being at an airport brings back feelings of holidays past as well as an excitement of what the future may hold. I was recently flying out of Bristol airport with EasyJet along with my two kids, aged 8 and 6 and my wife aged…well she would probably prefer I didn’t share that. Now at this point you are probably thinking why on earth is Craig talking about flying? I thought this was a tech blog about Utopia and business? Well, I’m going to use my recent experience with EasyJet to illustrate why I believe businesses can’t play with honesty and the part honestly plays at Utopia. (more…)